Creative Brand & Communication Consultancy · Est. 2000 · Mumbai
A note from the studio
We build brands the way editors build magazines — with a point of view, a rhythm, and a spine that holds every page together.
An independent brand and communication studio. For twenty-five years we've made identities, campaigns, publications and digital work that sits on desks, in inboxes and on shelves long after the launch.
Selected Work · 2000 — Present
A selection of identity systems, communication design and brand experiences created across more than two decades — for banks and hospitals, for designers and music labels, for buildings and for shelves.
Case 01 · Integrated Campaign
A retail-banking voice, engineered for a mass audience.
Helping one of India's largest financial institutions communicate loans with clarity and confidence across print, outdoor and point-of-sale.
Spread 01 / 05
"Loans as simple as this advertisement." — an integrated system extended across Thailand, Australia and Singapore.
Case 02 · Retail Communication
A couture voice for the flagship, in step with the designer's editorial world.
Establishing the flagship store's communication system — press, opening collateral and an editorial visual voice.
Intermezzo
We do not think in campaigns. We think in systems that a business can live inside — from the annual report to the shelf, from the storefront to the app icon.
Case 03 · Packaging System
A shelf-first packaging system for a specialist category.
Structural and graphic packaging engineered for a scientific skincare range that had to hold its own in a crowded shelf.
Case 04 · Corporate Communication / c. Rusan
Corporate and clinical literature that stands up in specialist rooms.
Publications for a pharmaceutical company whose audiences included clinicians, institutional buyers and regulators.
Case 05 · Packaging & Editorial
Album packaging for Pankaj Udhas, Adnan Sami and other T-Series releases — designed to travel across national music retail at scale.
The full archive
01Established
2000
02Headquarters
Mumbai, India
03Practice
Brand Strategy Identity Systems Corporate Communication Digital Experience
04Philosophy
Independent. Strategic. Enduring.
05Approach
Business First. Design Led.
06Focus
Building brands that create long-term business value.
Consultancy statement
Brands are strategic assets. We design them, govern them and grow them — so that every touchpoint, from the annual report to the product interface, compounds a single business idea.
— Redapple Communications, studio principles
Why Redapple
We are hired by boards, chief executives and heads of communication for the same reasons — strategic clarity, business fluency, and design that holds its value.
01
Every engagement begins with the business question. Positioning, category dynamics and commercial intent shape the creative brief — not the other way around.
02
We speak the language of boards, CFOs and investors. Our decks stand up in strategy reviews as readily as in creative reviews.
03
One team, one methodology across strategy, identity, communication and digital — so the brand is coherent from the annual report to the app icon.
04
We are structured for relationships measured in years, not campaigns. Many of our clients are on their second or third generation of leadership.
05
We build identities engineered to hold their value for a decade — reducing rework, protecting equity, lowering the lifetime cost of the brand.
06
Founder- and partner-led on every engagement. No account layers. The senior counsel is the delivered counsel.
Industries
Two-and-a-half decades of engagements across regulated, institutional and consumer categories — informing how we counsel boards on positioning, communication and risk.
01
Asset managers, banks and insurers navigating institutional trust and regulated communication.
02
Multi-property groups, developers and destinations building portfolio-level brand architecture.
03
Heritage manufacturers preparing for succession, institutional investment and category leadership.
04
Clinical providers and health platforms signalling credibility to referrers, regulators and patients.
05
Founder-led and challenger brands building architecture that scales across categories and channels.
06
Arts, education and public bodies whose identity must hold the weight of their mandate.
How we work
A structured methodology that gives leadership teams clarity on scope, cadence and decision points — from the first conversation to a brand system that continues to compound long after launch.
01
Immersion into the business, category and audience. Interviews with leadership, review of commercial context, competitive and cultural landscape.
02
Positioning, architecture and the strategic platform. A written thesis the board can endorse and every subsequent decision is measured against.
03
Identity system, verbal language and experience principles. Engineered for governance, scale and a decade of consistent expression.
04
Rollout across corporate, digital, product and communication estates. Guidelines, toolkits and governance to protect fidelity at scale.
05
Long-horizon partnership. Ongoing counsel, brand tracking and system extensions as the business enters new markets, categories and generations of leadership.
Capabilities
Integrated under a single team and a single methodology — so strategy, identity, communication and digital move at the same speed and answer to the same brief.
Full capability statement →01
Positioning, architecture and narrative that align the brand to the business plan.
02
Enterprise identity systems engineered for scale, governance and consistency.
03
Annual reports, investor and stakeholder communication for listed and private companies.
04
Owned digital platforms, products and interfaces that operationalise the brand.
05
Launch, category and reputation campaigns across earned, owned and paid channels.
06
Retail, workplace and experiential environments as physical expressions of the brand.
Brand philosophy
Chapter 01 · 03
We believe a brand is the most durable asset a company owns. Built well, it earns pricing power, attracts capital, shortens sales cycles and outlasts the leadership team that commissioned it.
Our craft is to design brand systems — strategic, verbal and visual — engineered to compound over a decade. We are not interested in trend cycles or seasonal reinvention. We are interested in the identity a chief executive inherits from their predecessor and hands to their successor with its value intact.
That discipline is why our engagements are structured as long-horizon partnerships, and why our clients return — not for a refresh, but for the next chapter of the same system.
Featured case studies · Exhibition
Four exhibits from a quarter-century of practice — presented in full: hero plates, project galleries, and the deliverables that made each system work.
Exhibit 01 / 04·Financial Services·Selected work · 2000s
A retail-banking voice, built to travel.
Loans as simple as this advertisement.
Integrated Campaign · Retail Banking
Challenge
A mass-market loans category that had to speak with clarity across products, channels and geographies.
Approach
An integrated advertising system — press, outdoor, POS — extended into international markets including Thailand, Australia and Singapore.
Outcome
A consistent retail voice for Auto, Car and Commercial Vehicle Loans, held across formats and borders.
Project gallery · Selected applications
Plate 01.1 · Commercial Vehicle Loans · press
Plate 01.2 · Canbank MF · investor communication
Plate 01.3 · Long-copy corporate press
Selected deliverables
Exhibit 02 / 04·Healthcare & Pharmaceuticals·Selected work · 2000s
Corporate and clinical literature, for specialist rooms.
Believe in quality. Technologically driven, socially conscious.
Corporate Communication · Publication
Challenge
A pharmaceutical company needing literature that would stand up to clinicians, institutional buyers and regulators.
Approach
A publication system anchored in a clear corporate proposition — technologically driven, socially conscious.
Outcome
A coherent corporate and clinical publication system, including specialist titles such as Perspective in Ovulation Induction.
Project gallery · Selected applications
Plate 02.1 · Adjacent shelf work · Cheryl's Cosmeceuticals
Plate 02.2 · AV capsules · Wockhardt / Patni
Plate 02.3 · Studio publication · cover plate
Selected deliverables
Exhibit 03 / 04·Construction & Real Estate·Selected work · 2000s
One identity, across a group and its divisions.
The identity a chief executive inherits and hands on with its value intact.
Corporate Identity · Business System
Challenge
A long-standing real-estate group needing a coherent business system across parent and constructions arm.
Approach
A master identity, divisional lock-ups and a stationery system designed for the group's operating context.
Outcome
A single identity carried across the Ahuja Group and Ahuja Constructions communication estate.
Project gallery · Selected applications
Plate 03.1 · Adjacent real-estate work · Rizvi Builders
Plate 03.2 · Employer brand · long-copy press
Plate 03.3 · Studio client roster · plate
Selected deliverables
Exhibit 04 / 04·Entertainment & Music·Selected work · 2000s
Sleeve design at national retail scale.
Editorial pages designed to be held, played, and shelved.
Packaging · Editorial Design
Challenge
Distinctive sleeve design for a series of releases including titles by Pankaj Udhas and Adnan Sami.
Approach
Photography direction, typography and print production applied consistently across a catalogue of albums.
Outcome
A recognisable sleeve system that shipped nationally across music retail.
Project gallery · Selected applications
Plate 04.1 · Editorial voice · adjacent couture
Plate 04.2 · Editorial hospitality · Oss The Spa
Plate 04.3 · Adjacent lifestyle · Poison, India
Selected deliverables
End of exhibition
Thinking
Essays, points of view and field research on brand as a strategic asset — written for the leaders responsible for its stewardship.
Read our thinking →Heritage · Since 2000
An archive of significant engagements — the identities, reports and campaigns that formed the consultancy's method and continue to shape how we advise clients today.
Enter the heritage archive →New business
redapplecommunications@gmail.com · Mumbai, India
